Startup
About this Category
Startups are built in uncertainty. This track dives into the key challenges founders face in the earliest stages: idea validation, customer discovery, business model testing, and go-to-market readiness. You’ll learn how to avoid common pitfalls and focus on the work that matters most at this stage.
Sessions cover real examples and proven methods that reduce risk, improve clarity, and help founders move forward confidently. Whether you're building your MVP or trying to find product-market fit, these insights will help you stay grounded and intentional in a high-velocity environment.